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The More You Know


With support from the Iowa Cancer Consortium, KBBG-FM 88.1 in Waterloo hosts a live weekly program, The More You Know Too, focusing on increasing awareness and reducing the risk of cancer in African Americans and other minority and low-income populations who are at the highest risk.

The project promotes understanding of the risks of cancer and explain its connection to obesity, nutrition and physical activity through public education and awareness.

With this information, high and intermediate at-risk individuals will gain knowledge to prevent, detect and treat cancer, which leads to a better quality of life.

In addition, the program provides a platform for health professionals, health organizations and cancer advocates to share available resources and information.

The first program aired Tuesday, November 23, 2010. Local professionals - including a pharmacist, dietician, health care representative and a state representative - have contributed their time to the live radio program.