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P-CASES: Prostate Cancer Awareness Screening Education & Survivorship


The purpose of this project was to build upon the success of a previous "Men's Night Out" Prostate Cancer Screening, and to educate families who were displaced by the floods in 2008. The project included an opportunity to partner with US TOO Prostate Cancer Support Group and First Light Christian Fellowship Ministries to increase attendance in monthly group meetings, provide additional educational opportunities for prostate cancer topics and address survivorship issues and outreach potential to the African American community.
So far, 61 underserved, uninsured men were screened and 796 attended prostate cancer education events from July – December. Many more were reached through marketing venues.

These marketing venues included:
  • A billboard displayed in August & September in a location with high concentration of target audience, African Americans, minority, low income and the at-risk populations
  • Direct mailing promoting screening event to churches, United Way, meal sites in Linn and surrounding counties, homeless shelter, beauty shops, barber shops.
  • An interview with prostate cancer survivor on station WMT on 9/7/10 as well as ones on station KCRG on 9/9/10, 9/13/10 & 9/15/10
  • A monthly newsletter was distributed to over 500 people featuring the US TOO prostate cancer education & support group.

In-kind contributions:
  • Mercy Medical Center: design, printing and distribution of marketing materials; location for education and awareness events
  • Community Free Medical Clinic: location and supplies for prostate cancer screening
  • First Light Christian Fellowship: assisted with recruiting and training 'foot soldiers' and a vehicle to reach the African American community
  • Physician's Clinic of Iowa, Urology Department: urologists for prostate cancer screening
  • American Cancer Society: educational materials
  • Weland Labs: Prostate Specific Antigen blood tests for the prostate cancer screening