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80% by 2018

The Iowa Cancer Consortium has joined the National Colorectal Cancer Roundtable in working to reach its goal of 80% of the eligible population screened for colorectal cancer by 2018. The resources linked below and found on the national 80% by 2018 website can help Iowa hospitals, clinics, public health practitioners, insurers, and others participate in these efforts and work to meet the same goal within their own organizations. 

WATCH: This 40-second video describes the need for the 80% by 2018 initiative.   WATCH: Dr. Richard Wender, MD, chief cancer control officer of the American Cancer Society and chair of the National Colorectal Cancer Roundtable outlines ten steps to achieving 80% by 2018.

What's At Stake? 

Screenshot of an American Cancer Society study highlighting the 80%25 by 2018 goal.   A new study published in the journal Cancer states that the public health impact of reaching the 80% by 2018 goal could be significant, could include more than 200,000 lives saved.

Read the study.

Iowa 80% by 2018 Partners

Thank you to these Iowa Cancer Consortium partners who have joined the 80% by 2018 initiative in Iowa:

American Cancer Society
Colon Cancer Foundation of Iowa
Iowa Department of Public Health
      John Stoddard Cancer Center
Mercy Medical Center-Des Moines
Wellmark Blue Cross & Blue Shield of Iowa

What can your or your organization do?

Learn how primary care doctors, hospitals, insurers, employers, community organizations, survivors and others can advance 80% by 2018.

Take the Pledge 

Screenshot of the 80%25 by 2018 pledge .   Pledge your support of the 80% by 2018 initiative! 

Visit for graphic files, talking points, a press kit, and more materials to help you promote your efforts. 


80% by 2018 Communications Guidebook: Effective messaging to reach the unscreened

Image of the 80%25 by 2018 Communications Guidebook.   This communications guidebook focuses on how to effectively reach and mobilize three key unscreened groups: the newly insured, the insured procrastinator/rationalizer, and the financially challenged. 

Click here to access the guidebook. 

Click here to access the Communication Guidebook's Companion Guide to Hispanics/Latinos.

Social Media Messaging

Click here to download a social media message set.
Screenshot of the Iowa Cancer Consortium's social media messages for colorectal cancer.

Data: Colorectal Cancer in Iowa

Additional Tools 

  • The National Colorectal Cancer Roundtable has many tools available to help reach the 80% by 2018 goal. See a complete list here.
  • The Iowa Cancer Consortium offers colorectal cancer materials and other resources for healthcare providers. View materials here.


Contact Tessa Allred at